.
Why? Over the last few years, the cost of live stream production has plummeted, largely thanks to technical innovations from companies such as Blackmagic. Gone are the days where complicated switcher setups are required just to perform a simple 2- or 3-camera stream. With HD-SDI and HDMI inputs, the Blackmagic Decklink Mini Recorder is a powerful tool – and at under $150, the price is hard to beat!
Best for: Custom-built live streaming computers (you need to plug it into the PCIe slot on your motherboard)
Not recommended for: Folks streaming from laptops, or who require an output feed from their capture card.
Worth mentioning: Don’t have a PCIe slot? Just get a Blackmagic Intensity Shuttle (USB3 or Thunderbolt)!

Why? Oftentimes, the most time-consuming and frustrating aspect of live production is running, hiding, and securing the miles and miles of cable necessary to connect all your components. The Teradek Bolt Pro removes the need for big cable runs, and at a reasonable cost (under $2,000) it’s affordable for most production companies.
Best for: events where running cable might be problematic, like live music events; events that require lots of camera movement within a compact space
Not recommended for: long events (the internal battery on the Bolt Pro lasts about an hour, although it has a 0B 302 series LEMO connector for external power); events where line-of-sight between receiver and transmitter may be compromised by structural elements
Worth mentioning: Teradek makes three models of the Bolt Pro: the 300, 600, and 2000 – with the number corresponding to the total range (in feet) of the device.

Why? Wirecast is the de facto standard for live streaming software, and has been in the game for a very long time. Wirecast 5 can stream to any live encoding platform with the exception of New Livestream, and offers fully manual control over everything from the resolution to the bit-rate and everything in between. With up to 5 layers of elements, you can create rich, engaging broadcasts very intuitively. You can even pull other RTMP feeds as an input!
Best for: Anyone who wants to produce a live stream on any platform other than New Livestream.
Not recommended for: New Livestream users.
Worth mentioning: 5 had a good run, but was lacking in some key features. Wirecast 6, which came out in November 2014, added pretty much everything Wirecast 5 was missing: playlists, instant replay, a Twitter feed, and better hot keying!

Why? Okay, we’ll admit it. Livestream Studio is really great live streaming software. Its interface feels like a sexy control room, you can output to any platform you want, and it comes standard with everything that Wirecast was lacking. While it’s a bit of a resource-hog, it’s a fully capable live streaming solution and would make for a smooth transition for anyone coming from the analog broadcast world.
Best for: New Livestream users, broadcast engineers
Not recommended for: Mac users (there’s no Mac version), any computers that aren’t top-of-the-line or custom-built.
Worth mentioning: Unlike Wirecast, Livestream Studio does NOT give you fine control over resolution and bit-rates of your stream. Rather, it comes with several output profiles from which you can choose. Annoyingly, you can’t output a single HD stream.

Why? This camera is a workhorse. Arriving on the scene in 2009, you still find these cameras in the field everywhere, and for good reason. Its low light capabilities are top-notch, the zoom is nice and smooth, and we’ve never experienced any back focus issues as with other similarly priced camcorders. One of the first cameras to feature dual-slot recording, you could record for an entire day and never even have to switch out cards!
Best for: ENG production, camera rental facilities, press conferences, back-of-the-room event videography
Not recommended for: cinematic production
Worth mentioning: While the EX-1r uses annoying expensive SxS cards, a simple SxS->SDHC adapter allows you to use SD cards! It also pairs well with the Teradek Bolt Pro, as both can run off the same battery for around 3 hours.

Why? The Panasonic GH2 is a phenomenally versatile camera with an excellent community of support, but one of its best features is probably its most overlooked: clean HDMI output. With the ability to give crystal-clear, 1080p, menu-free video from its mini HDMI port, the GH2 is a great camera for folks looking for a simple one-camera HD live streaming setup. The only downside: it won’t output audio, so you’ll need to figure out an alternative method to run audio into your computer.
Best for: Folks looking to upgrade from webcams or consumer camcorders like the Canon Vixia HFS200; b- or c-cam shots.
Worth mentioning: Because quality degrades rapidly over HDMI, you shouldn’t use an HDMI cable longer than 10 feet for any HD broadcast.

Why? Another major contributor to the decrease in cost of live streaming, YouTube is the first major platform to offer its services completely free. As of December 2013, any YouTube account in good standing is eligible for live streaming. And it’s free to embed!
Best for: Branding your live content and embedding in your website
Worth mentioning: As discussed in this previous post, be VERY CAREFUL if your broadcast contains any copyrighted music. You might get yanked from the air!
Also worth mentioning: Like other platforms, YouTube Live occasionally struggles with audio and video sync issues if you’re using the x264 codec. We recommend sticking with h.264 for now.
Why? DaCast is a true white-labelled platform. For an incredibly low cost (about 5-10% of what other platforms charge), you can embed ad-free streams directly into your website. While the analytics are still questionable at best, DaCast is a truly powerful platform at a very attractive price point.
Best for: Regular production of live events with audiences <100
Worth mentioning: While DaCast does have the ability to create multi-bitrate streams, your computer has to output each stream separately. This puts a greater burden on your computer – so be careful!
Also worth mentioning: We really, really would love to see DaCast implement DVR sometime in the near future. Everyone else does it! C’mon, DaCast!
Why? Because of this:
Got a shoutout on @Toontrack live stream of Devin Townsend’s concert today. Indeeeeeed #Ziltoid #toontrackmetalmonth pic.twitter.com/F6nU5JqhIf
— Storyboard Concept (@storybconcept) November 27, 2014
With more platforms adopting Twitter APIs to allow for broadcast integration, Twitter is the go-to way to have a live discussion with a global audience about your event. Bonus points if you’re able to show their tweets on screen!
Best for: Quick interactions with fans, media, or interested parties Worth mentioning: Hashtagging your event and building up a conversation takes time – make sure to engage with your audience regularly before, during, and after your event!
Ozzie Guillen and his wife on the red carpet. #Emmys2014 #EmmyChicago A photo posted by TV Academy (@chi_natas) on
Why? Conversation flows freely on Instagram, where people love to give love. While it might not be the best platform for live audience interaction, it’s a great platform for your fans to interact with one another!
Best for: #Hashtags. #Lots #Of #Hashtags.
Worth mentioning: Don’t forget – you need a smart phone to sign up for Instagram!
So, did we miss anything? Let us know what you think!
While support for the platform still lags behind other streaming service providers such as Livestream and uStream, recent rumors around YouTube’s negotiations to buy twitch.tv suggests that they’re willing to make the necessary investments to turn its service into a ripe economy of live producers. All that is well and good, but how does YouTube live currently compare to its competitors?
As a company specializing in live streaming services for events, festivals, and other web broadcasts, we felt it was our duty to compare and contrast YouTube’s current feature set to its competitors. Today, we’re going to focus on YouTube vs. Livestream’s Premium Package (which costs $399/month). We’ll try to be as thorough as possible.
Category #1: Features
Here’s a rundown comparing the feature sets of Livestream Premium and YouTube Live. Differences in bold.
| Features | YouTube | Livestream Premium |
| Ad Free | ![]() |
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| Unlimited Event Pages | ![]() |
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| Unlimited viewers and storage | ![]() |
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| Unlimited On-Demand Embedding | ![]() |
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| DVR | ![]() |
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| Adaptive Bit Rate | ![]() |
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| smart device compatibility | ![]() |
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| Cloud Recording | ![]() |
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| Live Chat with moderation | No | ![]() |
| Live Blogging Tools | No | ![]() |
| Unlimited Event Archive | ![]() |
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| Vanity Account and Event URL | No | ![]() |
| Local Publishing Server | ![]() |
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| Google Analytics Integration | ![]() |
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| Unlimited Embedding of Live Video Player | ![]() |
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| Event Page Facebook Application | No | ![]() |
| White Label Player and Embeds | Kind of | No |
| Multi-camera | ![]() |
No |
| Highlight clips | ![]() |
![]() |
| Ad Insertion | InStream, commercial breaks, pre-roll | No |
| Call to Action overlays | ![]() |
No |
| Closed captioning | ![]() |
Available to partners; add’l production costs |
As you can see, the basic offerings of both platforms are effectively the same. Both allow for ad-free, full HD live streaming with adaptive bit rates and DVR. Both purport to work on smart phones and tablets, although anecdotally we have had some issues with Livestream’s mobile broadcasts occasionally dropping out without explanation. At the Premium level, Livestream allows you to embed events in external web pages; so, too, does YouTube. Without taking into account the cost of the services, they are effectively a wash.
There are, of course, key differences to note. Livestream’s strengths lie in creating single event pages with full branding and live chat and blogging tools. YouTube features more robust options for ad insertion, includes call-to-action overlays, and has a more streamlined integration with closed captioning.
Advantage: YouTube. While the live blogging tools for Livestream are a neat feature, these can be easily replicated with a YouTube live stream by simply embedding your video on your own web page and incorporating whichever social media and blogging tools you prefer.
For example, one request we see quite often from clients is to embed a Twitter widget on their page. (Here is a recent example.) When embedding a feed into your website, implementing such a tool simply requires dropping in an extra line of HTML. This extended functionality increases viewer engagement with the event, while giving them the flexibility to join the social media conversation. While “old Livestream” used to have the ability to drop in a Twitter feed, “new Livestream” does not.
Category #2: Ease of Production
When Livestream switched over to its new platform, appropriately dubbed “New Livestream”, it dramatically changed the entire production workflow for stream producers. In essence, new Livestream is a closed system: in order to use it, you must use the tools that their company provides. This means you’re unable to use streaming standard software such as Telestream Wirecast, XSplit, or the open-source Open Broadcaster Software.
To get live video to New Livestream, you have two software options: Livestream Producer (free, Mac and Windows) and Livestream Studio (free or $799 for Pro, Windows only). Both applications have very limiting parameters.
Livestream Producer has dramatic limitations – only one camera input! – which means if you want to produce multi-camera events, you need external hardware such as a Tricaster or Blackmagic ATEM TV Studio.
Livestream Studio, while more robust, lacks Mac compatibility. If you have a Mac-based live streaming setup then you’re pretty much out of luck here.
YouTube, on the other hand, allows for the full spectrum of software- and hardware-based encoding and streaming solutions.
Advantage: YouTube. The issue with Livestream is that if you have already developed a streaming workflow, you will need to radically readjust your setup in order to produce high-quality streams. Additionally, YouTube’s Live Control Room allows you to preview your stream privately before pushing it live to your audience. With Livestream, there’s no good way to preview a stream before it goes live: you have to create an unpublished draft event, stream to that, verify that it looks good, then switch back to your main event. It’s a cumbersome process.
Category #3: Customer Support
According to GetHuman, the average wait for YouTube’s customer support is over 37 minutes, and has a frosty 1 out of 5 star rating. This can be an excruciating problem for live event producers, where a minute’s delay can cost thousands of dollars.
On the other hand, Livestream receives top marks for its customer support. Premium users are given a unique PIN number and phone number to call for any support needed; calls are answered promptly, and in my experience, the staff is very knowledgeable about how to fix common issues.
Advantage: Livestream.
Category #4: Copyright Infringement and Enforcement
As anyone who has uploaded a video to YouTube probably knows, Google is absolutely draconian in terms of enforcing copyright violation claims. This carries over with substantial implications to its Live platform.
If YouTube thinks that you are streaming copyrighted content, you are given roughly two minutes to take it down. Failure to comply results in your stream being removed immediately, and a strike being issued to your account. Three strikes and your account is suspended for 6 months.
This is a big issue for event producers because there is no simple process for purchasing broadcast rights to copyrighted content. (And if YouTube is really interested in purchasing Twitch and becoming a major player in the eSports/live streaming industry, they should address this issue right away.)
Here’s a pseudo-hypothetical situation: let’s say you’re streaming a great local event (like one of our favorites, the Chicago League of Lady Armwrestling). Prior to the show, the venue plays house music. If YouTube identifies any of that music as being a match in their Content ID database, they will take down your stream right away.
Livestream also has a ‘no copyright infringement’ policy, but they are not quite as severe or fast-acting as YouTube.
Advantage: Livestream. YouTube’s harsh copyright enforcement policy doesn’t translate to live streaming, and absolutely needs to be addressed.
The Bottom Line
While both services offer competitive feature sets, the fact that YouTube’s service is free while Livestream costs nearly $5,000/year makes YouTube a clear winner. If you have even moderate web development skills and your Google-fu is strong, then you can replicate all the additional features that Livestream offers on your own web page with a YouTube embed.
However, if you plan on streaming copyrighted content (provided you have purchased the legal right to do so) then YouTube’s nigh-on-ridiculous copyright enforcement policies prevent it from being the de facto platform for streaming.
Winner: YouTube. For most streams, copyrighted content should not be an issue and can be easily substituted for royalty-free or unique material. The vast difference in price and compatibility puts YouTube way ahead of its competitor.
Interested in streaming your event over YouTube? We can help. Shoot us an email at info@mainstreamchicago.com and we’ll get you started!