Ay-yo! Ay-yo! Ayyyyyyyyy-yo! Ayyyyyyyyy-yo! A singer mouths a chorus, microphone nowhere near her face. Where her voice is normally heard, thousands of voices rise in unison to deliver the iconic words. “DE-FENCE!” “DE-FENCE!” The roar of the crowd ignites the home team just enough, as they manage to hold the…
When was the last time your best friend sent you a YouTube video? Did you watch it? (Maybe a better question: how many times did you watch it, and how often do you quote it to each other now?) What about the last time your boss sent you a YouTube…
One of the most often-overlooked details on a live stream is the most important: audio. An audience will stay with you through buffering, frame drops, and low-resolution video feeds, but if your audio drops out, then your audience leaves along with it. Even if you have an audio solution in…
Streaming on Facebook Live Live video streaming is a remarkably engaging tool that brands, content producers, and events can use to connect with followers and grown an audience. While a bit later to the game than other social media platforms, Facebook has made a significant push to incorporate live streaming…
A virtual event is a pre-produced show that simulates a live streamed broadcast. By scheduling your content to stream at a certain time, you can activate a global audience, resulting in increased awareness around your brand and event. Because the presentations are pre-recorded, you can accommodate world-renowned subject matter experts…
Welcome to 2017, everyone! We thought we would kick off the New Year by brain-dumping everything we know about setting up an event on YouTube Live. It’s a great platform that, in our estimation, covers at least half of all use-cases with a live stream. As mentioned in past articles,…
We are excited to announce that the Mainstream Media, LLC team needs to grow! We are currently hiring for two positions: a Production Coordinator and Post-Production Associate. Read the job descriptions below, then e-mail us your resume, reel, and cover letter at info@mainstreamchicago.com to apply. Role #1: Production Coordinator We’re…
Determining Your Optimal Setup for a 1-Camera Live Stream While the majority of Mainstream Media’s live streams are multi-camera configurations, there are numerous situations where only one camera is needed. Events such as online learning modules, press conferences, electronic news gathering, and internal corporate broadcasts can be really successful with a…
Twitch Con, a conference celebrating the world’s most popular eSports streaming platform, is not the place where you would expect to see the launch of an incredible new webinar production tool. But this past week, that is exactly what happened. At the event, Telestream launched its new stream production tool….
Top 5 Lessons we Learned from Streaming this Summer’s Live Events The past few months have seen us busier than we have ever been before. Producing live streams on a nearly continuous basis has not left us much time to update our blog – sorry about that! Having live-streamed weddings,…
