The past year of pandemic issues forced organizations to get creative with supporter engagement. From distance learning, and work meetings, to weddings, and social gatherings, more and more organizations are turning to virtual events. Non-profits, looking to engage with their supporters and raise funds for noble causes, are no exception….
Everyone has a cause that pulls on their heartstrings, and people with compassion are willing to invest time, energy, and money to support that cause through a worthy nonprofit organization. However, many nonprofits find it difficult to get the word out about who they are and what they do, and…
What’s in Our Travel Kit? Having produced hundreds of live streams, the Mainstream team knows what it takes to create a great show. Recently, we have been traveling all over the country for these shows, which has presented a new challenge: how do you ensure a successful show if your…
Every event presents unique challenges. Speakers pull out at the last minute, attendees don’t use your event app, a power outage pulls down the video feed of your special celebrity guest appearing via Skype. While Murphy wasn’t an event planner, Murphy’s Law seems to have been written specifically about live…
Ay-yo! Ay-yo! Ayyyyyyyyy-yo! Ayyyyyyyyy-yo! A singer mouths a chorus, microphone nowhere near her face. Where her voice is normally heard, thousands of voices rise in unison to deliver the iconic words. “DE-FENCE!” “DE-FENCE!” The roar of the crowd ignites the home team just enough, as they manage to hold the…
When was the last time your best friend sent you a YouTube video? Did you watch it? (Maybe a better question: how many times did you watch it, and how often do you quote it to each other now?) What about the last time your boss sent you a YouTube…
One of the most often-overlooked details on a live stream is the most important: audio. An audience will stay with you through buffering, frame drops, and low-resolution video feeds, but if your audio drops out, then your audience leaves along with it. Even if you have an audio solution in…
Streaming on Facebook Live Live video streaming is a remarkably engaging tool that brands, content producers, and events can use to connect with followers and grown an audience. While a bit later to the game than other social media platforms, Facebook has made a significant push to incorporate live streaming…
A virtual event is a pre-produced show that simulates a live streamed broadcast. By scheduling your content to stream at a certain time, you can activate a global audience, resulting in increased awareness around your brand and event. Because the presentations are pre-recorded, you can accommodate world-renowned subject matter experts…
Welcome to 2017, everyone! We thought we would kick off the New Year by brain-dumping everything we know about setting up an event on YouTube Live. It’s a great platform that, in our estimation, covers at least half of all use-cases with a live stream. As mentioned in past articles,…
