It’s about that time, isn’t it? End-of-year benchmark report season. You know them, you love them—research firms and event production companies release their latest findings and trend predictions for the year ahead, driving our industry into its next phase. And as helpful as those reports are, they can also…
This post was originally published on 8/6/19, and was updated on 11/10/22. “DE-FENCE!” “DE-FENCE!” “Na na na na na na naaaahh!” “Encore!!!” Whether you’re cheering on your favorite sports team, singing along at a concert or clapping at the end of a presentation, you don’t just experience the events you…
At this point in our post-pandemic world, none of us are strangers to virtual events. From all-company meetings to virtual fundraisers to livestreams of in-person concerts, galas and more, we’ve all gotten pretty comfortable with watching events from the comfort of our own couches. But when it comes to producing…
Virtual events have become a buzzword in recent years. But if you’ve never done one, they can feel intimidating. What is a virtual event, and how are they different from in-person events? How do you keep audiences engaged when they’re behind a computer screen? And how do you handle virtual…
Since the beginning of the pandemic, just about everything has moved online. Work, school, town hall meetings, you name it—technology has made it possible for us to connect with each other even if we’re remote. And virtual fundraisers are no different. In a pre-Covid world, adding a virtual component to…
If you’re tired of hearing about The Great Resignation, you’re not alone. From social media to the local news, it’s a buzzword that’s affecting every industry—from tech to manufacturing to non-profits. And the event industry is no different. In fact, a recent study showed that staffing is the number one…
As an event planner, you’ve got a lot on your plate. Often, our pre-event checklists feel more like a CVS receipt (you know, the reaaaaally long ones) than a to-do list. Identifying vendors. Managing registration. Staffing the event. Coordinating speakers. Booking travel. Setting up technology. But where does branding fit…
The last thing you want is a corporate executive acting as their own IT department. But at the start of the pandemic, there was no choice. With everyone working from home, everyone became responsible for their own setup. As they say, the show must go on. During the pandemic companies…
Virtual Event branding goes beyond the colors, shapes, and fonts you use. It includes how, where, and why you choose to interact with your audience. In this 3-minute recap of our March 31st event, our panel highlights how to make your virtual event’s brand stand out in a sea of…
In 2020, Mainstream privately discussed how to improve our support for disenfranchised communities. Ultimately, we recognized that we needed to: unequivocally define and publicly state our principles on diversity, equity, and inclusion; advocate for the advancement of underrepresented groups in our industry; elevate organizations who were already doing this work…
